The next step is choosing a web platform that makes browsing your portfolio easy and enjoyable. Picked out your most spellbinding design samples? Got a great story to accompany each piece? Excellent. You’re not selling to other designers-these viewers need to know why the design is effective and how you made it that way. Be sure to proof all copy to avoid grammatical errors before publishing.ĭon’t assume viewers understand the significance of each portfolio item based on appearances alone. A great story will send great leads to your inbox. If you’re the designer with the better story, you’ll land the job.ĭo give your audience a sense of what was involved in every design that appears in your portfolio. Ultimately, there’s a big difference between someone telling a decision maker, “I like this designer’s stuff” and “I like this designer’s work and they’ve had success with organizations in our industry.”
Success metrics: By what yardstick did you measure the design’s success? This could be as simple as determining whether the client was happy with the work (a glowing testimonial will help here!) or as complex as comparing customer acquisition rates between the old and new designs.Ī clear story contextualizes your work and gives people a quantifiable reason to hire you. This is a good place to talk about the client’s goals and how you worked with them to address each one. Your process: Tell viewers how you arrived at the design they see on the page. Your role: Did you manage the whole project, or were you working as part of a larger team? Whatever the case, let viewers know where your efforts made the difference. You don’t have to turn every portfolio item into a case study, but you should always give viewers a sense of a design’s purpose and what it achieved for the organization that’s using it. Tell your audience the story behind your designs. The lesson? Don’t just upload pretty pictures to your portfolio.
What’s more, the designer includes a detailed summary of the results from each project–clients can actually trace an uptick in business to the interaction patterns of the new design! Needless to say, this is the person you want to design your new website. However, one designer takes things a step further.Īlongside each portfolio image, the designer explains the client’s goals and how the design achieved them. Both have attractive restaurant websites in their portfolios, and you love what you see. Imagine you’re a restaurant owner looking for a web designer with experience in the hospitality industry. You’ve also got to show viewers what your designs achieved–and how. Tell the Story of Each SampleĮxhibiting your best designs doesn’t end with the images or screenshots. Your portfolio is an art exhibit, not a place to dump images. Demonstrate the breadth of your experience by including a variety of samples.ĭon’t include designs you’re not extremely proud of. In the end, choosing the right samples comes down to following a few rules:ĭo showcase only your most brilliant, riveting designs in your portfolio. Exposure to a variety of marketing and advertising media.Demonstrated talent and the ability to create beautiful designs.For example, instead of displaying five websites you designed for five different sporting goods companies, add in the website you created for a regional bank or the print ad you designed for a non-profit organization.īalancing quality and diversity of work samples shows prospective employers or clients that you have: In other words, don’t include your most dull, unimaginative work unless you want viewers to think you’re a dull, unimaginative designer.Īs you’re scouring your work for knock-em-dead samples, try to include a diversity of projects. It’s a public showcase of your very best stuff. A portfolio isn’t supposed to be a digital repository for every. When it comes to choosing items for your portfolio, quality always trumps quantity.
Good graphic design portfolio how to#
Ways to optimize your portfolio for viewersīy the time we’re done, you’ll know how to create an online design portfolio that has future employers racing to connect with you.Online platforms that combine flexibility and usability.What items to include in your portfolio.
Good graphic design portfolio professional#
To start building an online portfolio that establishes credibility and expands your professional network, we’ll cover: Regardless of whether you’re creating a graphic design portfolio or web design portfolio, similar principles apply, which we’ll cover in this guide.
Publishing your most compelling work samples creates a valuable promotional tool that’s sure to expand your professional opportunities. If you’re a designer, an online portfolio can help you attract new clients or score your dream job. This story was originally published by Expertise.
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